Catalyst Logic Pvt Ltd

We are seeking a highly motivated and creative Digital Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services. Your primary goal will be to attract site traffic, convert visitors into leads, and nurture them into customers. You will work across various digital channels, analyzing performance and optimizing strategies to achieve measurable results and drive brand awareness.

Skills:
SEO (Search Engine Optimization), SEM (Search Engine Marketing) & PPC management, Social Media Marketing (organic & paid), Content Marketing & Copywriting, Email Marketing platforms (e.g., Mailchimp, HubSpot), Google Analytics & Data Analysis, CRM systems (e.g., Salesforce, HubSpot CRM), Marketing Automation, Graphic Design basics (e.g., Canva, Adobe Creative Suite), Excellent written and verbal communication

Requirements:
Bachelor's degree in Marketing, Communications, Business, or a related field, 3+ years of proven experience in digital marketing roles, Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns, Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate, Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics), Experience in setting up and optimizing Google Adwords campaigns, Strong analytical skills and data-driven thinking, Up-to-date with the latest trends and best practices in online marketing and measurement