Archirayan infotech

We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our growing marketing team. In this role, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work closely with the content, design, and sales teams to ensure our brand message is consistent and compelling, driving measurable growth and engagement.

Skills:
SEO/SEM, Content Marketing Strategy, Social Media Marketing (Organic & Paid), Email Marketing Automation, Google Analytics, Google Ads (PPC), Facebook Ads Manager, Copywriting, A/B Testing, CRM Software, Data Analysis, Project Management, Communication Skills

Requirements:
Bachelor's degree in Marketing, Communications, or a related field, 3+ years of proven experience in digital marketing, Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns, Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate, Experience in optimizing landing pages and user funnels, Solid knowledge of website analytics tools (e.g., Google Analytics), Working knowledge of HTML, CSS, and JavaScript development and constraints, Strong analytical skills and data-driven thinking, Up-to-date with the latest trends and best practices in online marketing and measurement, Excellent written and verbal communication skills